Working with an internet marketing consultant for the first time can be an obstacle due to the various aspects that you need to think about. Will they understand your organisation or products? How will they deal with you and your group? Will they deliver on what they promise and will they be cost effective?
These are all important concerns that you will be seeking answers for and by doing some due diligence,you make certain to discover the right person for your organisation.
Here are 9 points you must think about as you seek to hire an online marketing consultant:
1. What is their experience?
There are different kinds of internet marketing specialists operating in different sectors and you need to be sure the person you hire has experience within your market. For instance,a B2B online marketer will have different skills and experience from one that is in the customer retail sector.
So,this is an important indicate think about and you must guarantee that they understand the nature of your organisation,market trends and what your goals are.
2. Who have they worked with in the past?
Request for referrals from past clients and take a look at the full list of clients they’ve worked for. This must offer you an idea of their experience because if they have worked with comparable businesses then you are at an advantage.
3. Which sectors have they worked in?
Some sectors overlap and an online marketing expert that has worked within the B2B services sector will likely bring important skills to the customer services sector. That’s because a lot of the problems around the nature of services like their being intangible and being taken in at the time they are produced are very comparable.
4. Are they a freelancer or firm online marketer?
With the development in Web gain access to all over the world and fast connection speeds,it has ended up being a lot easier to deal with clients and partners who are throughout the world. So an SEO freelancer in India for example has the ability to provide the same or an even much better service than a local online marketer.
This has also been assisted by freelance sites such as Individuals Per Hour and Elance that have thousands of registered online marketers who provide a great service. Likewise,the ranking and evaluation systems on these sites make it simpler to select a freelancer that has the skills you need.
The other two alternatives include employing a digital online marketer or employing a firm that has a wide range of skills and a group of professionals that can help in developing online projects,digital copywriting,e-mail marketing,social networks and more.
5. Where are they based?
If you choose to deal with a freelancer,it’s a benefit if you can fulfill up face-to-face to talk about method. That way you will develop a more powerful relationship and it will guarantee that you are both on the same page as regarding plans for your organisation.
6. What credentials do they hold?
A degree or diploma in marketing is an excellent start,nevertheless it is not vital particularly in the online world where experience and technical skills are more crucial. Nevertheless,it’s important to have the fundamental marketing skills of market research,customer and rival analysis method and other skills which are taught at colleges and universities.
7. Do they have online evaluations?
If you plan to deal with a freelancer or firm,then it’s most likely that they have evaluations for work they’ve performed in the past. Have a look at these evaluations to see what other clients need to say about their skills,work ethic,experience,response times and so on. Likewise,if you can get referrals from past clients that would be additional helpful to you as you make your decision.
8. What do they charge for their services?
Working with a consultant ought to be cost effective for your organisation and no matter how exceptional they are,if you can not fulfill their costs then it’s much better to look elsewhere. Freelancers are offered at cost effective rates on sites like Elance,nevertheless these sites are more fit for one-off projects and tasks.
9. Are they published or an author?
This one is not as crucial as the other points because there are many marketing experts that have not published short articles or a book. Of course a marketing professional that is recognised as an expert and is published is a bonus over one that is not,because they will have shown deep knowledge in their field and be respected too.